AI in Media | DPP - the international network for media and technology

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Access the DPP's recent analysis of AI in Media, offered for free exclusively to viewers of our conversation with Snowflake on bridging the data divide using AI

AI in Media: What does good look like? (Complimentary copy)

2023 has seen an avalanche of new and more advanced AI solutions, spurred on by the popularity of new Large Language Models (LLMs) and other Generative AI tools.

It is undeniable that such technology will impact the way our industry functions. Jobs will be changed, lost, and made; business capabilities will evolve and emerge.

But amid the hype, excitement, and fear, what will the practical impacts be? Specifically, in which areas is AI capability good enough - or will soon be - to make a tangible impact?

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Can AI bridge the data divide?

Media organisations can unlock great value from the data they possess - but only if they can interpret and analyse it effectively. Can AI help?

AI AI in Media

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AI in Media: what does good look like?

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