An invitation-only event where the DPP and FPT Software bring together senior executives to discuss and explore how media companies and key technology partners are orienting themselves and their technology to make the most of the opportunity for targeted, personalized, and tracked advertising.
DPP Technology Strategist David Thompson visits NAB 2024 to research Co-Pilot AI, Next Generation AdTech, Content Integrity and Increasing Accessibility, and analyse whether industry solutions are satisfying customer demands
Data analytics and exploitation is one of the threads which ties together Rights Management, Content Monetisation and Content Protection in the DPP's Making Media Pay series.
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