The DPP has released its first ever Media CTO Survey report. The report aims to inform the media industry more about the challenges of the CTO role, leadership strategies, approaches to recruitment and procurement, and technology investment priorities.
Enabled by Lead Sponsor Cognizant and Expert Sponsors SDVI and Signiant, the report was produced from a survey of 26 leading CTOs from major media organisations. Those organisations were Antenna Group, Bein Media Group, CME, ERR, GB News, ITN, ITV, Mediaset, NRK, ProSieben, Proximus Media House, Rogers Sports & Media, RTÉ, RTL Deutschland, RTL Hungary, RUV, Sinclair, the Swiss Broadcasting Corporation, SVT, SWR, TelevisaUnivision, TV2 Nord, VRT, Warner Bros. Discovery, Yle, and ZDF.
One of the key findings that emerged from the report was the fact that reducing costs is higher on the agenda of media businesses than growing audience or revenue. And Media CTOs are having to respond to that.
“Reducing costs is a priority for commercial and public service media companies,” says DPP Editorial Director Edward Qualtrough, the report author. “Public service broadcasters emerge as the ones most focused on cutting spend: 73% of CTO respondents described it as a top business priority for their organisations in the year ahead, compared to 60% of commercial broadcasters. But overall, for Media CTOs the picture is one of cost consciousness ahead of growth.”
The report also looks at the technology investment priorities of Media CTOs. It was found that investment focus is currently in the cloud.
“Cloud applications and infrastructure are currently the biggest investment areas, and are expected to remain so in the next three years,” Edward added. “Meanwhile, broadcast tech and on-premise infrastructure still account for a lot of budget at the moment, but will reduce significantly.”
The Media CTO Survey 2024 report is exclusively available to download by DPP members here.
Non members are able to purchase a copy of the report by emailing insight@thedpp.com.
