The DPP, the media industry's business network, has published its summary report of the DPP European Broadcaster Summit 2024, which took place in Munich, Germany from March 20-21.
The European Broadcaster Summit 2024 was the third edition of the DPP's gathering of technology and business leaders from major European media companies, along with their partners and members of the supplier community.
Download DPP European Broadcaster Summit 2024 summary report
Some 178 individuals — including 49 industry experts from 23 European broadcasters — took part in workshops addressing five key topic areas: Cloud Production, Artificial Intelligence, Metadata & Asset Management, Hybrid Cloud Architecture and IP Infrastructure.
Participating broadcasters were:
A+E Networks EMEA, BBC, BBC Studios, Canal+, CME, DR (Danish Broadcasting Corporation), Mediaset, NPO, NRK, Prosieben, Proximus Media House, RTÉ, RTL Deutschland, RTL Hrvatska, RTL Nederland, Sky, Sveriges Television (SVT), SWR, Talpa Network, TF1, Yle, ZDF and ZDF Studios.
The report provides a summary of the key messages and insights, formulated by the DPP and developed from the forthright discussions that took place between customers and suppliers.
"The European Broadcaster Summit has a unique workshop style," says DPP Founder and Chief Content Officer Mark Harrison. "First, in closed sessions representatives from European broadcasters summarise their challenges and formulate key messages. These are delivered to the media technology vendor community, the suppliers are invited to respond — with all parties then encouraged to engage in constructive industry dialogue."
The Summit found that European broadcasters do not expect their media technology suppliers to "make magic happen", but they do want the vendor community to develop the integrations and ecosystems that make modularity and interoperability easier.
Vendors, meanwhile, invited media companies to be more transparent about their true business objectives — if broadcasters really do want to formulate deeper partnerships, they need to
The sessions also uncovered an ongoing theme, affecting broadcasters, suppliers, and the points of interaction between the two.
"Whether discussing the transition to IP infrastructure, cloud architectures and production tools, data strategy, or the utilisation of artificial intelligence, it's becoming more apparent looking back at three editions of the European Broadcaster Summit that we are increasingly an IT and software world now, not a broadcast world," Mark continues. "Those crucial broadcast skills are still relevant and important for a sector undergoing severe disruption and transformation, and as technology and broadcast functions become much more aligned."
The DPP European Broadcaster Summit 2024 was enabled by Headline Sponsor Red Bee Media, and Supporting Sponsors Avid, Brightcove, and Nice People At Work (NPAW).
The summary report can be downloaded by all DPP members here. If you are not a DPP member, and would like to know more about becoming one, please contact membership@thedpp.com.
