Case Study: Limecraft’s Commitment to Sustainability and Industry Impact

In recent years, environmental sustainability has become a focal point for the media industry, estimated to employ 30M people and being responsible for 300M tCO2e. As an active participant in the DPP Committed to Sustainability program, Limecraft has demonstrated its dedication to making a meaningful environmental impact. This journey culminated in July 2024 when Limecraft achieved carbon neutrality, a milestone that sent ripples through the industry and reinforced the importance of sustainability across media production workflows.

The Path to Sustainability

Limecraft joined the DPP Committed to Sustainability initiative with a clear objective: to evaluate and reduce its environmental footprint while contributing to industry-wide efforts. The DPP’s framework offered Limecraft the tools and guidance necessary to systematically assess their operations, identify key areas of improvement, and take actionable steps to reduce their carbon emissions. As a digital platform specialising in media asset management, Limecraft had a unique position in applying digital solutions to reduce waste and energy consumption across the media production process.

Through this initiative, Limecraft implemented a series of changes that aligned with the program’s sustainability goals. One of the most impactful measures was the transition to cloud-based infrastructure powered by certified renewable energy. By shifting away from energy-intensive local servers and adopting sustainable cloud services, Limecraft not only reduced its own carbon footprint but also set an example for others in the industry on the importance of leveraging technology for positive environmental outcomes.

Becoming Carbon Neutral

In July 2024, Limecraft proudly announced that it had achieved carbon neutrality. This significant achievement was the result of months of effort, from optimising internal processes to offsetting any remaining emissions through verified carbon credits. Achieving this status not only marked a major milestone for Limecraft but also demonstrated the tangible benefits of participating in the DPP’s program. By publicly committing to sustainability, Limecraft encouraged others in the media production ecosystem to follow suit, proving that environmental responsibility is both achievable and beneficial for business.

Ripple Effect on the Industry

Limecraft’s success in becoming carbon neutral had a far-reaching effect on the media production industry. The company’s approach provided a roadmap for others, such as Arrow International Media, ITV and SVT, showcasing that digital platforms could drive significant environmental improvements by focusing on cloud-based technologies and other sustainable solutions.

Limecraft’s work with the DPP also opened up new dialogues about sustainability among media companies. Industry partners, clients, and competitors alike took notice, with many seeking to collaborate or learn from Limecraft’s journey. This collective effort towards sustainability, spurred by Limecraft’s leadership, has begun to transform the way media production companies view their environmental responsibilities.

Looking Ahead

Limecraft’s participation in the DPP Committed to Sustainability initiative and its achievement of carbon neutrality represents a broader commitment to the future of sustainable media production. As the company continues to innovate, its focus on reducing environmental impact remains a core tenet of its mission. Limecraft’s leadership in this area demonstrates how businesses can play a crucial role in addressing climate change, not only by managing their own environmental impact but also by driving change across the industry.

This case study serves as a testament to Limecraft’s dedication to sustainability and its positive influence on the media production ecosystem. By proving that carbon neutrality is possible, Limecraft has set the stage for further innovation and environmental action in the industry.

References

• Limecraft sustainability policy:https://www.limecraft.com/environmental-sustainability/
• Limecraft Carbon Footprint report: https://www.limecraft.com/wp-content/uploads/2024/09/Limecraft-Carbon-Footprint-Report-FY2023.pdf