The DPP has published its annual report that explores this year’s CES (the Consumer Electronics Show) from a media industry perspective. It’s the only report that looks at how technology trends from the show will impact media companies in the year ahead.
CES 2025: What technology trends mean for the media industry provides an in depth look at the major trends of the last year as well as five key themes from the 2025 show. The report also features the DPP’s popular CES heatmap which contains individual market updates on 24 different consumer technologies against 16 years of data on technology trends over time.
The headline from CES 2025 is that AI is changing the conversation when it comes to the purpose of consumer technology. For decades, consumer technology was labour saving - it began in the workplace, and then spread to the home. But the introduction of the personal computer and smartphone has changed the consumer’s relationship with technology. Humans now use these computers not primarily as labour saving devices but as activity generating devices. And AI is making this shift even more true.
“This development in consumer technology blurs the line between work and play,” says DPP Founder and Chief Content Officer Mark Harrison, the report author. “That means the focus is now on productivity. ”
The DPP’s CES analysis also revealed that 2025 was a standout year for innovation. And the area of most interesting innovation was specialist technology in four areas: consumer health aids, clinical health and diagnostic aids, assistive technologies, and industrial tools.
“Every year I attend CES I find it difficult to pick out the significant innovations among all the hype,” says Mark. “But this year was different. It was clear that after years of financial struggle, only the strong propositions have survived.”
The report, enabled by Headline Sponsor Microsoft and Supporting Sponsor Jigsaw24 Media, is exclusively available to download by DPP members here.
The DPP’s next trends report will be its annual DPP Predictions, created by bringing together senior DPP members who draw up business focused predictions for the media industry. Both members and non members will be able to read this report for free, published in early February 2025.
