Media organisations can unlock great value from the data they possess - but only if they can interpret and analyse it effectively. Can AI help?
29 July 2024, 4:00pm BST
Our recent insight report, AI in Media: what does good look like? explored the potential of AI in different parts of the media supply chain, and its current maturity. The processes of analytics and commissioning were highlighted as having high potential but low maturity.
So in this conversation with data platform Snowflake and integrator Qvest, DPP CEO Rowan de Pomerai explores how AI can be used to unlock the potential in the data that media companies increasingly posess.
Senior Vice President and Data & Analytics Practice Lead
Industry Principal, Media, Entertainment & Advertising
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